• Ascend Solutions, LLC

Majestic Journeys, Black Cowboy Campaign

Updated: Apr 6

Redefining Cowboy: Young Black Male Creates Premium Horse And Carriage Company In Rural South Carolina

When you hear the term cowboy, typically middle-aged white men come to mind. Growing up in the rural town of Timmonsville, South Carolina, Jacorie Slater had plans to expand that narrative. At the age of 29, Jacorie is a young Black entrepreneur looking to reshape his community through his love of horses. Majestic Journeys is a horse and carriage company dedicated to providing quality service with dignity. From trail ride experiences on 15+ acres of land to a horse-drawn funeral hearse to riding lessons and photoshoots, Majestic Journeys is aiming to be the lead horse and carriage company in the Carolinas. With Timmonsville’s population being approximately 2,500 Majestic Journeys creates opportunities for tourism and adventures for family, friends, and local community members to enjoy.

At just three years old he began his journey with appearances from horses at his birthday parties and interacting with community members in the small town who owned horses. Receiving his first horse as a high school graduation gift, Jacorie has since added six new horses to the lineup. “Being raised in a family where everyone rides horses is unique, said Jacorie.” Jacorie’s uncle, Uncle Jimmy, taught Jacorie how to ride at a young age and the two have only strengthened their bond ever since. As partners within the company, these two bring a cross-generational approach to each service, offering an experience that all can enjoy. Uncle Jimmy is a life-long resident of Timmonsville, South Carolina, and is excited to witness others from across the Carolinas and beyond experience the place he has long called home.

With a variety of services, the customers’ favorite has been the “Hooves & Bubbles” package. This package can accommodate groups of up to ten and includes horse orientation and feeding, a scenic trail ride, professional photos of you (and your crew), customizable mason jars, tasty brunch and bottomless mimosas, a Majestic Journeys tee, and access to our mega bluetooth speaker for your music of choice. That’s right, the perfect weekend outing!

Additionally, the latest addition to the services list has been the luxury horse-drawn hearse. “We know the lasting impression of witnessing the home-going service of a loved one and work to ensure the ultimate experience that is memorable and professional. It’s a beautiful and peaceful way to commemorate your loved one.”, said Jacorie. Majestic Journeys offer a brand-new Victorian-inspired carriage with a high gloss black finish and oversized viewing windows, carried by a team of our Belgian draft horses dressed in polished harnesses and Coachman dressed in a top hat and formal attire.

Majestic Journeys continues to position itself as a well sought after experience within the Carolinas. For more information about the services offered, please visit Let’s ride!


Photographer: Photos By Faith,

Fashion stylist: Michael Holmes, MarkedXMike

Creative Director: Kaliyn Suber

Project Lead: Ascend Solutions, LLC

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